Field note 01 Origin
From a brother's shadow to the fittest guy on the team
Soccer, football, hockey, baseball. How chasing an older brother built a lifelong obsession with preparation.
The Journal Field notes from The Network
Strength.Endurance.Connection.
Training logs, race reports, and the thinking behind the formula, straight from the people doing the work.
Meet the founderFeatured
Oliver Cookson
has never stopped training
Oliver grew up chasing an older brother across hockey and baseball rinks, priding himself on being the fittest guy on every team. After graduating in 2025 he pivoted to triathlon, finished Musselman 70.3 in 5:09, and found the one tool team sports never gave him: fuel during the game. Conduit is the formula that came out of it.
FounderLifelong athleteMusselman 70.3 · 5:09Hockey · Triathlon
Read the full story →More from the log
All field notes →
Field note 02 Endurance
The mid-ride realization that became Conduit Shift
Endurance athletes fuel during competition. Team-sport athletes never got the memo. That gap is the whole origin.
Field note 03 The rink
Road to Worlds: two World Championships, one year
HYROX Worlds and IRONMAN 70.3 Worlds in the same season. The founder-led campaign, followed in real time.
The Network
Get the log in your inbox
New field notes, race reports, and founding-batch updates, by email or SMS. No spam, training only.