Founding Batch288 numbered tubs
Conduit boltCONDUIT
About Conduit The story, the standard, the founder

Strength.Endurance.Connection.

Built for athletes who demand more, and push for purpose. Conduit is the community and the products to achieve it, forged through real training, real targets, real people doing the work.

01 Our story

From kitchen batches to a full system

Conduit started in a kitchen. Oliver Cookson, a lifelong hockey player turned triathlete, was weighing doses of functional mushrooms against his own training and cutting anything that was not safe and backed by research. Those batches became MycoCore, the mushroom performance complex that runs through every Conduit formula.

Hybrid came first: strength and endurance in one daily scoop. Endure, Drive, and Shift followed, each built for a different kind of effort, with Wellness and Recovery formulas arriving in January. One standard runs through all of them.

02 The Conduit Standard

What every formula has to clear

One standard, from the first kitchen batch to every formula in the system. If it does not clear all of these, it does not carry the name.

  1. 01

    Clinical doses

    Every active at the dose the research used. An effective dose, never a dusting for the label.

  2. 02

    Honest labels

    Every ingredient and every amount, printed. No proprietary blends, no fillers, nothing hidden.

  3. 03

    Third-party tested

    Independent testing before anything carries the Conduit name.

  4. 04

    Built by athletes

    Formulated and tested by people training for it, not just selling it.

  5. 05

    Earned, not automated

    Real training, real targets, real people doing the work. Nothing automated, everything earned.

  6. 06

    Connection

    Strength and endurance mean more together. The Network trains, races, and builds Conduit alongside us.

Oliver Cookson, founder of Conduit
Meet the founder03 The founder

Oliver Cookson has never stopped training

Oliver grew up chasing an older brother across multiple sports, striving to be the most prepared on every team. After graduating college in 2025, he pivoted to triathlon, finished Ironman 70.3 Gulf Coast and 70.3 Musselman. This pursuit proved the importance of physical dedication and nutritional precision. Conduit exists to make you more capable—on the course, in competition, and in real life by channeling the utmost output in strength, endurance, and connection.

FounderLifelong athleteMusselman 70.3 · 5:09Hockey · Triathlon
Read the full story →
04 The journal

Field notes from The Network

Field note 01 Origin

From a brother's shadow to the fittest guy on the team

Soccer, football, hockey, baseball. How chasing an older brother built a lifelong obsession with preparation.

Field note 02 Endurance

The mid-ride realization that became Conduit Shift

Endurance athletes fuel during competition. Team-sport athletes never got the memo. That gap is the whole origin.

Field note 03 The rink

Road to Worlds: two World Championships, one year

HYROX Worlds and IRONMAN 70.3 Worlds in the same season. The founder-led campaign, followed in real time.

The Network

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